Link Popularity Overview

As links are important for helping web surfers find informative, and useful content on the Internet, every web master and website owner is interested in the quantity of inbound links. This motivation has increased from the time search engines began rotating web pages according to the relationships between websites.

The logic is: the more other Web pages and sites have cast their "votes" for this Web page by considering it an interesting resource, the higher rank this page should get. This idea was born by Google founders Larry Page and Sergey Brin while they were students at Stanford University, and realized in the notion of Google PageRank.

PageRank is the heart of Google's algorithm and makes it the most complex of all the search engines. This fact made all top search engines rely on link popularity while evaluating web sites, but here raises the question. Does the phenomenon of “link popularity” deal only with the quantity of incoming links?

In fact, link popularity embodies the figure of link quantity and link quality. While quantity of links is important, quality is even more important. Search engine algorithms are intentionally built to give some inbound links more value than others.

Link quality consists of the following factors:

Page Rank of the of the linking Web page
Relevance of the content of the page providing the inbound link to the theme of your site
Relevance of keyword theme of the anchor text of the links to the content of your page
Number of other links on the linking page. The lower this number, the more valuable the link is

It should be mentioned that the weight of reciprocal and inbound links is somewhat different. Inbound, non-reciprocal links are most profitable and at the same time most difficult to obtain. Non-reciprocal links have some advantages in comparisons to reciprocal: they have more weight among search engines.

Link Building Campaign

You should not think that having a qualitative website you should not take care of your link popularity. Of course, some web masters will decide to place a link to your website, but it’s not the cause to be inactive.

There could be found a lot of ways to enrich your link popularity, but we propose to resort to the help of competent software aimed to find good link partners and get high quality backward links.

Web CEO Link Partner Finder will help you simplify the challenging and time-consuming tasks:

Searching for link partners and evaluating each site on a dozen of parameters such as Google PageRank, Alexa Traffic Rank, DMOZ Listing, Meta Description, link popularity, etc.
Managing correspondence with each site owner and tracking the results of your correspondence.

In correlation with Link Popularity Tool of Web CEO it became a powerful weapon for increasing, maintaining and analyzing your link popularity.